Enhancing financial inclusion in Somalia by lending to the poor and low-income people.
Bushra Microfinance is a unique Somali-owned financial services provider founded by scholars who have vast experience in the microfinance industry. It was previously known as Somali Women Welfare Trust.
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We have committed ample resources to remain at the cutting edge of technology in the provision of our services. We shall meet contemporary microfinance needs with modern solutions.
We have identified certain niches and groups of people and businesses to directly reach out to. We have a list of prospective clients and beneficiaries, whom we will proposition.
We have simplified the criteria for accessing financial services by our potential customers. We have developed a pull-strategy marketing promotion to draw and retain them.