We are customer-centric. We will walk with our customers and seek to understand how their businesses work, and then create financial products and agreements that are mutually beneficial.
CBS has pointed out that 64% of business and 60% of individuals don’t apply for loans due to unfavorable terms and conditions. We aim to change this by being flexible with our terms and conditions.
This product is Sharia’h based and comes in four options:
We have committed ample resources to remain at the cutting edge of technology in the provision of our services. We shall meet contemporary microfinance needs with modern solutions.
We have identified certain niches and groups of people and businesses to directly reach out to. We have a list of prospective clients and beneficiaries, whom we will proposition.
We have simplified the criteria for accessing financial services by our potential customers. We have developed a pull-strategy marketing promotion to draw and retain them.
As microfinance experts, we believe in the significance and impact of empowering low-income self-employed entrepreneurs who want to build their enterprises and grow them into respectable SMEs. We settled on a microfinance model as opposed to commercial banking, owing to its enormous social-economic impact.
We adhere to the laid out prudential guidelines by Central Bank of Somalia, in order to safeguard the depositors’ funds. All the senior managers and departmental heads have excellent knowledge, experience and resources to run a microfinance business.